VCOM was named among top in the nation in the 2021 Collegiate Advertising Awards Program

By Cindy Shepard Rawlins - 4/01/2022

March 31, 2022 - Blacksburg, VA -The Collegiate Advertising Awards (CAA) is an elite, national program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools.

The CAA recognized the outstanding creative achievements of the Edward Via College of Osteopathic Medicine (VCOM). The College received a total of ten awards, including seven Gold awards with a score of 95 to 99 percent (among the top five percent in the nation), and three Silver awards with a score of 90 to 94 percent (among the top 12 percent in the nation) for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

The 2021 CAA program received entries from the United States and Canada representing institutions of every size from small community colleges to very large schools and universities. Submissions were reviewed by a national panel of industry experts, with a possibility of 100 total points. VCOM’s entries competed against similar-sized organizations in their specific groups and categories.