The Vice President will serve as the head of the Division overseeing Communications, Marketing, Website and Publications. The VP will be the chief brand steward and strategic leader for all external communications across VCOM’s four-campus system. This executive role requires a visionary leader capable of unifying the college’s identity through its mission, while supporting the unique needs of its four locations. This position reports to and works closely with the VCOM President and with the VCOM Provost.
Core Responsibilities/ Job Summary
Strategic Leadership:
Develop, and present for approval a comprehensive communications and marketing plan including all four campuses that align with VCOM’s mission of preparing globally minded, community-focused physicians. Execute plan when approved by the president.
- In collaboration with the AVPs, develop an annual budget to support the College’s needs and contribute to its growth.
- Represent VCOM as a state-of-the-art COM with excellent educational outcomes, and a supportive family atmosphere for faculty, staff and students.
Brand Identity Management:
Oversee the college’s visual identity and messaging to ensure consistency and excellence across all marketing platforms and campuses, so that they represent the VCOM brand. Oversee compliance and trademarks.
Team Oversight:
Lead and mentor multi-campus staff responsible for marketing, branding, communications, video, online and digital presence, and publications.
- Work with AVP for Marketing and the AVP for Communications and Publications to oversee budget compliance and supervision of Division personnel.
- Directly oversees and approves all website and online marketing, working closely with the President and Provost.
Online, Digital, and Social Marketing Strategy:
Direct the growth, evolution, tracking and compliance of the college’s website and social media ecosystem to increase interactive engagement with prospective students, alumni, the medical community, and donors.
- Direct the messaging and brand image of the website and social media platforms approved by VCOM.
Publications and College Support:
Continue the excellence in communications with external publications to include award-winning products such as the Annual Report and the VCOM View Magazine.
- Support annual events and efforts such as Development campaigns, White Coat ceremony, Graduation events and assist when appropriate for other divisions’ materials.
Public Relations & Media:
Serve as the primary spokesperson for the president and college, provost and deans, and manage high-level media relations, crisis communications, and community media outreach. Ensure that each campus develops a positive working relationship with local media. Serve as the college liaison for national osteopathic organizations such as AOA and AACOM.
- Responsible for overseeing all news communications by writing/editing or oversight of articles or press releases as needed: web news, publications, media releases, and more.
Salary Range: $125,000.00 - $145,000.00
Employment with VCOM is “at-will”. This means employment is for an indefinite period of time and it is subject to termination by the employee or by VCOM, with or without cause, with or without notice, and at any time. Nothing in this position description or any other policy of VCOM shall be interpreted to be in conflict with or to eliminate or modify in any way, the “at-will” employment status of VCOM employees.
VCOM Core Values: The employee is expected to adhere to all VCOM policies. As the environment is a professional college, VCOM faculty / staff are expected to dress and behave in a professional manner at work. VCOM faculty / staff are expected as VCOM employees, to be a person who obeys all laws and professional expectations of an upstanding citizen of the community. VCOM expects all employees to maintain a positive attitude in all working relationships with all VCOM departments, employees, medical students, prospective medical students, interns, and residents and to treat all other engaged in the duties of the employment, with mutual respect.
I am notified that the College is an equal opportunity employer and does not discriminate on the basis of age, sex, sexual orientation, ethnicity, religion, disability, or protected veteran status.